Case
study
1
Abstract
This
article addresses manifestations of
Yugoslavism in the pre-1914 period
that have been neglected by recent
scholarship. Its focus on everyday
life reveals that since the
mid-1890s there were constant
contacts between the major ethnic
groups that would constitute
Yugoslavia after 1918. These
contacts were not initiated by the
political elite or by official
activities. They were instead the
reactions of ordinary residents of
Belgrade who “discovered” peoples
speaking the same language and
having similar problems, “as we do.”
There were many visits from
Slovenia, Croatia, and Bosnia to
Belgrade in the period 1890–1914
organized by different associations
or individuals. Some of them
organized public gatherings in the
center of Belgrade that allowed
residents to show “their love” to
“our compatriots” from the South
Slav lands of Austria-Hungary. Some
of these events turned into real
public demonstrations even before
1903, under an Obrenović dynasty and
government, which was not Yugoslav
oriented. And under the succeeding
Karađorđević dynasty, even its
leading Radical politicians favored
the Yugoslav idea for a future
state, although withholding public
support until after the Serbian
victory in the First Balkan War in
1912.
Key Words
Private
and public Yugoslavism, popular
culture, theatres, tourism
Yugoslavism is one
of the “unfortunate” subjects in
Serbian historiography, its
scholarly treatment too often
determined by political
considerations. During key periods
of the two Yugoslavias, Yugoslavism
became the official ideology, its
study obligatory and its roots
traced back as a scholarly inquiry.
Serbian historians delved as far
back into the past as the
Enlightenment (Ekmečić 1989: 3).
Whether serving the unification in
1918, the royal dictatorship of the
1930s, or the initial Communist
ideology, the common ethnic origins
of South Slav language and culture
were reference points on which the
intellectual as well as the
political elite constructed a set of
common national guidelines,
projects, and programs.
Once the second
Yugoslavia had disintegrated,
however, the denial of any such
prehistory began. Even primary
school textbooks featured sentences
like “the notion of Yugoslavism was
not widespread in Serbia into the
early 20th century” (Gaćeša,
Mladenović-Maksimović, and
Maksimović 1993: 49). Yugoslav
projects or programs were no longer
even mentioned but for the few that
could hardly be erased. Yugoslavia
itself was simply declared to have
been a political mistake (Rusinow
1990–91: 3). The bloody breakup of
Yugoslavia allowed many historians
to replace the earlier generation of
its advocates, becoming prosecutors
or judges of their former country,
although taking no responsibility
for its failings. Now we need to
return to the subject, nearly a
century since the first Yugoslavia
was created and the attendant
centenary scholarship joins in
reducing its founding to an
unfortunate consequence of the First
World War and the dissolution of
multiethnic empires now held in
newfound esteem. This positive
reappraisal of the Habsburg and
Ottoman Empires has fed off the
violence and ethnic cleansing of the
1990s. In the process it was easy to
forget that the Yugoslav idea was
more than 100 years old when the
country was first created in 1918
(Djokić 2003: 14). It is precisely
this long history and the
controversy surrounding the idea,
largely but not entirely shorn of
its initial inclusion of Bulgarians
after 1900, which are crucial to
understanding why the country was
twice created and twice destroyed.
The idea’s attraction that led to
the creation of two Yugoslavias and
two states which fell short of its
promise remain relevant to the
continuing social, economic, and
political problems of the
successors.
Revisiting Yugoslavism is important
not just because it has been
forgotten in the past 25 years. It
also affords us the chance to take a
fresh approach that reflects the
recent rise of cultural and social
history in providing insights beyond
the framework of traditional
political and economic history. That
is why the title of this article
addresses “everyday Yugoslavism” as
experienced by the Belgrade public
in the decades before the First
World War. Discoverable are signs of
ordinary people from Serbia
connecting primarily with Slovenes,
Croats, and vaguely defined Bosnians
and the ways in which they perceived
the idea of a Yugoslav community
before it became realistically
possible. Without official programs
for accepting Yugoslavism or
sponsorship by the ruling political
party, a process of mutual
introduction was taking place,
informal connections with people who
spoke a mutually comprehensible,
maybe even the same language. Under
an increasingly resented Habsburg
hegemony even before the Balkan Wars
of 1912–13, they felt the same
national frustration as Serbians
surrounded by large, hostile
empires.
Our subject is what John Lampe
called a change that was felt in the
atmosphere from the time when the
word “Yugoslav” entered the language
and came into everyday use (Lempi
2004: 63). This inquiry seeks to
capture that mood, to get a sense of
the milieu of ordinary people’s
thoughts and emotions. The main
sources are snapshots of events in
Belgrade, different cultural
activities that left their mark on
life in the capital and reflected
deeper political ideas and
processes. These occasions come from
theatre, concerts, sporting events,
and tourism. Together they fall
under the rubric of popular culture,
a relatively recent phenomenon which
democratized the political space by
giving voice to all members of
society. The analysis of these new,
modern spheres of urban life is
particularly important because it
shows that Yugoslavism existed not
only in the minds of certain
intellectuals and precious few
political leaders but that it
trickled down into the streets and
squares and spread from there. Here
in Belgrade was a population
newcomers, growing past 80,000 and
over two-thirds literate, a mixture
of students and state officials,
merchants and professionals, as well
as servants and day laborers. This
initial study of the phenomenon is
based on the new tabloid press of
the period. Our source is Večernje
novosti, chosen not only because of
its larger circulation than the
other tabloids but also because of
its political reputation as
conservative and anti-Yugoslav. Its
coverage nonetheless concentrated on
the atmosphere in the Belgrade
streets, reporting everyday events
without much comment. Such tabloid
papers not only conveyed the
prevailing atmosphere in the city
but also participated in its
creation. They were the main
builders of Benedict Anderson’s
“imagined community.” They created
the climate for new ideas and
popularized political concepts as
part of popular culture. Daily
tabloids displayed the diversity of
the connections between the South
Slavs that would create Yugoslavia.
My hope is that this article will
provide a stimulus for further
archival investigation of
“underground Yugoslavism” before the
First World War.
Spreading Yugoslavism
The daily press coverage of
Belgrade’s cultural life detailed
contacts between representatives of
the various South Slavs across all
cultural fields and celebrated the
mutual connections and interaction
that they established. The diversity
and richness of these connections
leave the impression that everyone
made an effort to create links and
facilitate the forming of even more.
Elite spheres of culture were
initially in the lead, but over time
Yugoslavism increasingly became part
of popular culture and involved a
growing number of institutions,
civil society organizations, and the
citizens themselves. This “descent
into the people” meant connecting
social groups and spreading ideas
even from Belgrade to the
hinterland.
The earliest contacts between the
various South Slavs began in the
theatre. As early as 1841, actors
from Zagreb arrived in Belgrade
under Prince Michael’s patronage to
help the first and newly established
theatre in the capital, the Đumuruk
Playhouse (Batušić 1969: 505). Later
in 1862, encouraged during Prince
Michael’s second reign by the “Law
on the Yugoslav Tripartite Kingdom
Theatre,” the Croatian Drama Theatre
came on a tour in 1862 via Pančevo
and Zemun to Belgrade. They
performed in the hall of the royal
brewery to an enthusiastic audience.
An atmosphere of “fraternal harmony
and love between the South Slavs”
was cited in numerous reports of the
Zagreb and Belgrade press (Batušić
1969: 506). Shortly after this first
visit, on 28 February 1863, the
Committee for a Permanent National
Theatre in Belgrade sent identical
letters to the management of the
Novi Sad and Zagreb theatres
offering future cooperation. This
cooperation was impeded by pressure
from Habsburg authorities to not
allow visits from Serbian theatres
on their territory. Despite the
growing political conflict between
Austria-Hungary and Serbia, these
contacts were never severed in
peacetime. Collaboration primarily
involved performing the plays of
Croatian authors in Belgrade
(Kukuljević, Frojdenrajh, Okrugić,
Ban, Bogović, and Vojnović) and of
Serbian authors in Zagreb (Sterija,
Subotić, Kostić, and Trifković)
(Batušić 1969: 507), presenting
translated foreign plays and, most
of all, exchanging actors, so that
from 1863 not one season went by
without actors traveling “across the
border” as guest performers. An
important moment for such
connections was the arrival of the
Croatian Andrija Fijan as actor and
first permanent director of
Belgrade’s National Theatre for the
1894–95 season.
The dynastic change in 1903 and King
Peter’s ascent to the throne brought
significant changes. This was a
great turning point in national
politics, and open discussion with
the other Habsburg South Slavs.
Their discourse about “liberation
and unification” began in Belgrade.
Although such recent interpretations
have seen this as an effort to
create a Greater Serbia, the
coronation of King Peter alone in
September 1904 and all the
festivities held in his honor
instead carried a Yugoslav tone. One
part of the coronation program was
the First Yugoslav Art Exhibition
organized by Pavle Vasić, which
gathered some 100 artists from all
the regions that would subsequently
form the united state. There was
also the First Yugoslav Youth
Congress, and the day before the
coronation a key event took
place—the Yugoslav Artistic Evening,
held at the National Theatre. The
program began with Marković’s
overture, and then Zajc’s “Evenings
on the Sava” and Ćorović’s “harem
depiction,” “He,” concluding with
Nedved’s “ecstatic song,” “Beloved
and young,” performed by the
renowned Slovenian Octet. Mara Ceren
performed Schubert on the piano and
Peter Stojanović played “two songs
accompanied by a pianoforte” on the
violin. The Croatian Mladost Choral
Society received a long round of
applause for its performance of
Novak’s songs “In the summer
twilight,” “To Matushka,” and “To
Dalmatia.”
Other events organized in 1904 as
part of the coronation festival
unambiguously advocated the
closeness of South Slav peoples,
using the adjective “Yugoslav” in
their title. In September 1904, the
Convention of South Slavic Youth was
held in Belgrade. December saw the
founding of “Lada,” an association
of Croatian, Slovenian, Serbian, and
Bulgarian artists. In Sićevo a
Yugoslav art colony was organized by
Nadežda Petrović, Ivan Meštrović,
and Rihard Jakopič; similarly, also
in fine arts, the Yugoslav art
gallery was founded in the National
Museum as the first collection of
twentieth-century paintings. In
1905, the following year, the First
Convention of Yugoslav Writers was
held, and the year after the
Convention of Yugoslav Teachers,
funded by the Serbian government and
opened by King Peter. A total of
four Yugoslav art exhibitions were
held, in 1904 in Belgrade, 1906 in
Sofia, 1908 in Zagreb, and 1912
again in Belgrade, where there was
also a performance of Koštana in the
National Theatre with an overture
entitled “The harmony of
Serbo-Croats.” From 1904 to 1906
there were four conventions of South
Slav journalists (Jovanović 2005:
134).
Music also opened a space for
creating further connections between
neighboring Yugoslav ethnic groups.
The first tour of the Belgrade
Choral Society marked the beginning
of musical connections. The press
took particular note and reported on
the Belgrade Choral Society’s guest
performance in Split in 1906. The
new tabloid paper Večernje novosti
covered this visit in detail,
writing about the excursions and
luncheons organized for the Belgrade
singers, the places they
photographed, and the boat rides
they took on the Adriatic. From
there the society continued on to
tour other places in Dalmatia.1
In that same year of 1906, our
featured tabloid also reported on
other sorts of musical
collaboration, which indicates that
networking extended down from the
elite level to popular culture.
Thus, in January 1906 the Students’
Mandolin Club of Croatian university
cities played in the Belgrade
University building, since this was
a kind of university cooperation.
Upon the arrival of Croatian
graduates from Osijek, newspapers
made a marketing effort to
popularize these cultural events,
encouraging prospective visitors to
come to the concert: “Belgraders
should visit in large numbers this
truly artistic concert of our
Croatian brothers.”2 The audience was
encouraged through the media to
assign a special meaning to these
events, as “for these concerts of
our young Croatian brothers and for
their stay with us special
preparations are being made, so we
can expect that their concerts will
be heavily attended and that our
young brothers will take away with
them the same fine memories from
Serbia as our Croatian brothers from
Sokoli took away.”3 After Belgrade
the mandolin orchestra and the
choral society from Osijek went on a
mini tour of Serbia, performing in
Niš, Kruševac, Vrnjci, and
Kragujevac. We see that ideas of
closeness were spreading into the
heartland beyond the capital’s
growing audience.
Cultural cooperation and networking
intensified after 1910, as may be
seen in the coverage of the
increasing number of guest
performances. In late fall of 1910,
there was a visit of the “Harmony”
society from Sarajevo, heralded for
days as “a great Bosnian” visit to
Belgrade. At the National Theatre
they held a gala concert where seven
pieces were performed, mostly works
by the Serbian composers Mokranjac,
Binički, and Marinković.4 There was a
visit of the choral society “The
Balkans” from Zagreb, which gave a
concert at the Hotel Casino
performing numbers by a variety of
composers. Apart from some European
selections, they sang pieces by
Mokranjac and Marinković, the
Slovenian composer Hudolin Satner,
and the Croatian composer Vilko
Novak with the piece “To Croatia.”5
New artistic creations also received
special attention. Boža Joksimović’s
new composition was to be called
“Yugoslavia,” intending to combine
Serbian, Bulgarian, Slovenian, and
Croatian songs.6 The composition was
supposed to blend in “Snohvatica” by
Zmaj, a Bulgarian brigand song, with
the Croatian Preradović’s “Jelica”
and the Slovenian Župančič’s “Iz
Bele Krajine.” As reported, the
lyrics were to be translated into
Serbian by Vladimir Stanimirović,
who “among us has done the most work
on Yugoslav poetry.”
The spread of Yugoslavism was also
influenced by the strengthening of
civil society, whose role in Serbian
public life of the late nineteenth
century was growing. As in other
European societies, the institutions
of civil society were engaged as
legitimate intermediaries. Civil
society spoke for new public
expectations, a medium that
transmitted newly formed social and
political demands to decision makers
(Habermas 1969: 12). Ultimately, it
was an expression of a need for the
ever-expanding democratization of
society. Over time, the
strengthening of society led to
growing social demands and the
emergence of a whole range of
institutions, primarily trade
associations, which presented the
demands of certain interest groups
to the government. By Jürgen Kocka’s
definition, such forerunners of an
awakened civil society included all
institutions that organized,
channeled, and assisted the voiced
of demands of newly awakened
citizens before the institutions of
the state. These were first line
institutions into which the
political, social, and cultural
energy of the growing civil society
was channeled.
The public space for civil society
played an important role in
Yugoslavism’s networking,
contributing to “everyday
Yugoslavism,” informing and bringing
together cultural representatives of
the ethnic groups that after 1918
would form a joint Yugoslav state.
The conventions of guilds and other
professional gatherings held in
Belgrade in honor of King Peter’s
coronation in the fall of 1904
deserve further investigation, to
see where these links went over the
last prewar decade when high
politics made little progress.
The associations’ activities
included various formal events in
which they participated with their
colleagues from the neighboring
Habsburg provinces. So for instance,
the Stankovic Music Society staged a
gala in 1910 that included societies
from Slovenia, Croatia, and
Bosnia-Herzegovina: Slavec from
Ljubljana, Javor from Vukovar, the
Serbian Academic Singing Society
from Zagreb, Milutinovic from
Bosanska Krupa, Sloga from Sarajevo,
Sloga from Dubrovnik, and Branko
from Zadar.7
The Bosnia-Herzegovina Association
from Belgrade was also very active
in trying to link the two regions.
This association organized a series
of events, especially after
Bosnia-Herzegovina’s annexation by
Austria-Hungary in 1908, in which
solidarity was extended to “poor,
fraternal Bosnia.”8 From the limited
sources consulted here it is not
easy to determine the actual
“content” of these fraternal
sentiments, to what extent they were
Serbian or Yugoslav, or more broadly
pan-Slav. These identities existed
simultaneously, intertwining and
clashing. They acted inconsistently,
sometimes promoting Yugoslav unity,
sometimes a Russian connection, and
sometimes advocating separate
Serb-centered homogenization. The
ethnic groups that were to create
Yugoslavia surely developed distinct
forms of national consciousness in
the nineteenth century, but these
identities were soon followed by
sentiments for wider South Slav
integration or connections to the
pan-Slav movement. This mixture of
identities is particularly difficult
to unravel in the movements that
flourished after the
Austro-Hungarian annexation of
Bosnia-Herzegovina in 1908 and the
stormy Serbian reaction to the
apparent end of any sort of Bosnian
political connection. The
overlapping and conflicting ideas of
Serbianism and Yugoslavism in the
decade leading up to the First World
War are important subjects for
Serbian historiography to explore.
In Western historiography, the
activities of Narodna odbrana are
taken as evidence only of plans for
Greater Serbia on the basis of its
semi-official creation in Belgrade
after the annexation, its volunteers
initially dispatched to organize
armed resistance in Bosnia, and its
later association with the militant
Ujedinjenje ili smrt based in the
Serbian army. But the role of its
Bosnian members from the 1909
agreement to confine themselves to
cultural activities has not been
sufficiently examined.
An incident in the Russian Club in
1910 provides some sense of the
conflicting mixture of interests in
Bosnia-Herzegovina. The program of
Bosnian-Herzegovinian Evenings did
have a Serbian overtone. Petar Kocić
read a poem; a minstrel performed
the song “Smrt Starca Vujadina”;
while Jefta Dedijer and Radoslav
Vasović delivered lectures on
neighboring Austro-Hungarian Bosnia.9
A few days after the event, Večernje
novosti objected to the program.
In organizing the “Days of
Bosnia-Herzegovina,” the
Serbian-Russian club completely
forgot our brothers of Mohammedan
faith, which in our understanding of
protecting the Serbian and Slavic
interests should not have happened.
Can it be that we want a Yugoslav
and Slavic union, while at the same
time we completely disregard those
closest to us? It is not our fault
that the Greeks forced their faith
upon us, nor is it their fault that
the Turks forced the Muslim faith
upon them. The chief thing is that
despite different forced faiths
neither we nor they have abandoned
our national feature, our common
native Serbian language. We are both
Serbs through and through … First we
need to work on bringing together
all Serbs, and only after we manage
this, we can prove that we know how
to bring together Yugoslavs and all
other Slavs.10
The statement demonstrates both the
attraction to assimilating Bosnian
Muslims, like Macedonians, as Serbs
but also the clear distinction
between Serbs and other South Slavs.
At least beyond Bosnia, this sort of
Yugoslavism was not simply a
disguise for a Greater Serbian
ideology. Although these programs
were not completely separate,
especially in the prewar decade,
press reports support the existence
of a distinction between these two
notions. Even in the conservative,
nationalist press, they were
perceived as two phases of
unification, with Yugoslavia as the
ultimate goal. Achieving the narrow
Serbian goals did not mean
abandoning Yugoslavism.
Civil society’s institutions,
primarily professional associations,
were an important part of the
networking process. Their
involvement brought Yugoslavism
“down to the people,” from the
cultural elite. A good illustration
of this dispersion was the visit of
Croatian innkeepers to their Serbian
colleagues. In March 1912, Zemun
hosted a convention of innkeepers,
an occasion which the Croatian
delegation used to cross into Serbia
and visit Belgrade. The Belgraders
picked up their colleagues in Zemun
by boat, and took them to Belgrade
where in Topčider they organized a
“comradely feast.” Tabloid coverage
diligently followed their itinerary.
After the reception in Topčider, a
dinner was organized in the Kasina
followed by an army band concert.
The next morning the guests visited
the Yugoslav exhibition, and in the
afternoon they went on an excursion
to Smederevo, while a marching band
saw them off.11
The 1910 concert of the Slovenian
Ljubljanski zvon choral society at
the National Theatre deserves
separate treatment because of its
several but less mixed messages. The
event was not just about artistic
exchange and cooperation, but also
had a humanitarian character,
because the concert came from the
desire of the Slovenian artists to
help the flood victims in Resava as
a charitable cause.12 This incident
speaks more to an impulse for mutual
aid then for artistic collaboration.
That a Slovenian choral society was
giving a benefit concert for flood
victims indicates that feelings of
empathy for Serbian society as a
whole were part of these newly
established Serbian-Slovenian
relations. This “national
solidarity” was a qualitative
advance over intellectuals’ original
utopian ideals and marked a
significant deepening of the
Yugoslav movement.
New forms of mass entertainment,
particularly tourism and sports,
helped in the networking of
individuals and groups who supported
and promoted the Yugoslav idea. Like
other forms of mass culture, they
too created a space for defining
national identity. Whether
discovering the natural attractions
and historic sites of the South Slav
lands, or strengthening physical
bodies for the creation of “new,
national men,” either were effective
mediums for constructing a positive
image of one’s nation. Itineraries
of school trips followed real or
imaginary national boundaries. The
emerging sports associations whose
stated objectives were virility,
heroism, and solidarity also served
as a training ground for national
homogenization, Yugoslav as well as
Serbian.
Tourism played a special part in
acquainting and connecting the South
Slavs with each other. Prominent
citizens of the capital brought
their new customs while vacationing
at the Adriatic beaches by the late
nineteenth century. Thanks to rail
links such trips were almost
exclusively to the Kvarner coast,
primarily Abacia (Opatija). Until
1908 the trip took two days, and it
was necessary to spend the night in
Fiume (Rijeka). Then newly shortened
by rail, newspaper ads touted a
quick journey now taking only one
day.13 Private letters or diaries
would reveal much more about the
first such vacations, but we also
have the press reporting on whether
this or that individual took a
shorter or longer vacation. Most
often, trips to the coast were
favored for medical reasons. For
example, Jaša Vekerić, a Radical
Party member, had gone for “some
recuperation.”14 Prominent politicians
also took long vacations, as when
the press informed readers that
Prime Minister Mihailo Vujić
vacationed in Abacia for a month.15
In advertising the seacoast and
encouraging a broader Belgrade
public to take such a long trip, it
was often pointed out that in Abacia
there were a growing number of
Serbian-owned stores, barbershops,
and rooms for rent. Visiting these
stores was encouraged, among other
things, by advertisements such as
“No Serb who visits Arhimandrija
(Abacia) should get a shave or a
haircut in establishments other than
those owned by a Serbian. One should
always help his kin.”16 Even these ads
indicate how much the two regions
were familiar with one another.
Visits to the coastal resorts
affected not only the guests from
Serbia, but also inevitably changed
the “host” surroundings, or more
precisely changed Abacia, where
stores selling Serbian goods were
opened, and barbers and renters
arrived, deepening the newly formed
mutual relations. Although this
advertisement ostensibly spoke of
ethnic divisions even when it came
to cutting hair, the appearance of
“Serbian barbers” for “Serbian
tourists” inevitably linked the two
regions and encouraged new
acquaintanceships.
Before the Balkan Wars another type
of tourism began developing on the
coast. Affluent Belgraders began
building villas by the sea, and such
endeavors were reported in the daily
press: “From Novi near Fiume comes
the news that a few days ago two
Serbs from Belgrade, D. Brankovic
and V. Lukic, bought land in one of
the most beautiful places right by
the sea to build villas for
themselves and their families.”17
Undoubtedly this new fashion had an
impact on both communities and the
influx of Serbian tourists and
“weekenders” helped establish closer
“neighborly” relations.
Special trips were organized for the
broader segments of society with the
primary purpose of introducing
“fraternal regions.” The first
officially organized pleasure trip
to Slovenia occurred in the summer
of 1905. According to the Belgrade
press, it originated from the need
of Belgraders to “return the favor
to Slovenians for their substantial
involvement in the coronation and
the opening of the First Yugoslav
Art Exhibition.” The program
included Serbian participation in
the ceremony held in honor of the
Slovene Romantic poet France
Prešeren as well as a visit to the
Postojna Cave.18 In advertising the
trip the organizers stated that they
expected no fewer than 130
participants, although we have no
data on how many people actually
went. The plan was to change trains
in Zagreb and for the tourists to
stay in the city for the whole
morning, including lunch.19
A large Slovenian tour to Belgrade
was organized five years later in
the summer of 1910. This was a visit
which was partly made in solidarity
with the flood victims in the Resava
region, but the whole occasion
caused great excitement in the
capital. The guests were hosted in
the fashionable hotel Građanska
Kasina in the city center, where the
most important balls, concerts,
exhibitions, and lectures of the
time were held (Stojanović 2008:
265). The program included a visit
to the grave of the recently
deceased Belgrade actress of
Slovenian origin, Vela Nigrinova, as
well as a visit to the Orthodox
Cathedral and other attractions. The
guests were taken on two excursions:
by boat to Smederevo and Topčider
where, as the press reported,
traditional festivities were taking
place. Afterwards a luncheon was
prepared in the famous resort of
Smutekovac as well as a kermis in
Kalemegdan.20 Their visit thus covered
considerable ground to include
Belgraders’ favorite places in and
out of the city.
The city press also paid
considerable attention to three high
school graduates from Slovenia who,
after the aforementioned Slovenian
visit, stayed in Belgrade. We learn
that the young Slovenians remained
in Serbia a whole month, using the
opportunity to explore different
corners of the country. Their desire
to get to know Serbia in detail can
be seen from their traveling across
the country on foot, going from
Belgrade to Obrenovac, Valjevo, and
on to Užice and Višegrad.21 Upon
returning to Ljubljana, they thanked
their Serbian brothers for the warm
welcome and a send-off that included
a newspaper’s effort to extend a
“hearty greeting” in Slovenian.22
In 1911, the year preceding the
Balkan Wars, the visits aimed at
deepening understanding between the
South Slav peoples intensified.
There was one particularly
interesting tour to Zagreb in
January 1912 by a group of 20-odd
prominent Belgraders, among them
Svetomir Nikolajević and Stanislav
Binički with their wives. Newspapers
reported that the well-known
Belgraders toured the city and
attended a performance of “Tosca” at
the Croatian National Theatre.
Interestingly, two prominent
Belgraders “came as envoys of the
Belgrade Freemason lodge” to attend
the opening ceremony of the Zagreb
lodge.23 Here we are not only reminded
of the importance of Masonic lodges
in Yugoslavia’s creation but also
see that their activities were
publically followed and reported.
Early tourist visits were not
limited to high society. As part of
the new popular culture, the
practice was publicized and reached
ordinary families. Thus, in the same
year as the Masonic visit, a school
trip took Serbian students to
Zagreb. They visited museums and
Maksimir, after which they proceeded
to Ljubljana and Trieste.24 In the
late summer Belgrade hosted a group
of Slovenes and Croats, “who came to
acquaint themselves with Serbs from
the Kingdom and with Bulgarians.”
The plan was to visit Jagodina, Niš,
and Belgrade.25
Agents of Yugoslavism
Although Yugoslavism became a major
subject once the state existed, as
noted above, its pre-1914
ideological roots have remained less
explored than the political
decisions which led to its creation
during the First World War. Although
it was long known as “the golden age
of Serbian democracy,” the domestic
dimensions of this last pre-1914
decade have been neglected by
Serbian historiography and have only
recently received critical attention
(Stojanovic 2003). Serbian
historiography has paid much less
attention to its domestic dimensions
than to foreign relations. This void
has opened the way for recent claims
that there was no momentum for the
Yugoslav idea before 1914. To the
contrary, any inquiry into public
addresses, parliamentary briefings,
and newspapers about Yugoslavism
would reveal that Yugoslavia was a
widely discussed concept among the
Belgrade political and intellectual
elite, widely disseminated by the
city’s lively press. Some
contemporaries went so far as to say
that the Yugoslav idea had
completely captured the sympathy of
the wider public. Left-wing
representatives of the Independent
Radical Party, writing in the
party’s daily paper in 1910, argued
that “the entire rational population
of Serbia, with the exception of the
patriots around Pravda, the
‘intellectuals’ around Večernje
novosti, and the politicians around
the departed Nedeljni pregled,
clearly sees the grand, historical
value of the Yugoslav idea. This
wondrous and lifesaving idea had in
the last seven or eight years made
tremendous progress. Today, without
any exaggeration, we can say: the
Yugoslav idea has captivated all the
better elements and wise people in
our country, and each day it reaches
new heights.”26 Neutral in party
politics but very much
Yugoslav-oriented, Politika
maintained as early as 1906 that
“the idea once represented only by
Štrosmajer became today the dominant
idea of every judicious Serbian and
Croatian politician.”27 Stojan Protić,
a major figure in the ruling
People’s Radical Party, who did not
then nor after the first
Yugoslavia’s creation share its
opposition to local autonomy,
authored a pamphlet about the
promising idea of balancing Serb and
Croat rights in a single state. With
the exception of conservative
Nedeljni pregled, he concluded,
“there are no known cases of people
in our nation who think differently”
(Protić 1911: 98).
Nikola Pašić, prime minister for a
full eight years from 1903 to 1914,
avoided speaking openly of Yugoslav
unification, which would lead
directly to a conflict with the
neighboring Habsburg Monarchy. The
Serbian government had nonetheless
financed and actively supported all
Yugoslav events taking place in
Belgrade from 1904 forward
(Stanković 1985: 100). It was only
following the Serbian victory in the
First Balkan War that Pašić began
professing his allegiance to
Yugoslav unification openly. It was
then that the Radical Party
parliamentary club unequivocally
supported the proposal of the party
ideologue Laza Paču that the first
stage of liberation was completed
and that Serbia should be preparing
for the second stage, “national
unification of Serbs with their
Serbian, Croatian, as well as
Slovenian brothers” (Marković 1935:
9; Janković 1973: 75–76; Stanković
1985: 133). Pašić himself presented
this view to the Russian emperor
during his official visit in
February 1914 (Stanković 1984: 25).
Although Pašić ordinarily spoke
little about Yugoslav unification
(Stojanović 1997: 11), and his
writings and statements left hints
of a parallel minimal Serbian and
maximal Yugoslav program, reducing
his political goals only to Serbian
unification would be an ahistorical
simplification. Yugoslavism was
clearly present in his thinking ever
since his first letters from abroad28
or his 1890 book, the title of which
speaks for itself: “The harmony of
Serbo-Croats” [Sloga Srbo-Hrvata]
(Pašić 1995). Similarly, Pašić
already informed his closest aides
on 29 July 1914, the day after
Austria-Hungary declared war on
Serbia, that the main war aim was to
create a state whose borders would
follow the line
Klagenfurt-Marburg-Szeged (Draškić
1995: 213). The Ministry of Foreign
Affairs used this same projected
border in its late August 1914 memo
based on the premise that “all
Serbs, Croats, and Slovenes should
be united in a single unit”
(Stanković 1985: 147).29 Without prior
readiness for the unification to be
carried out in a Yugoslav framework,
such determination and dispatch
would not have been possible at the
very start of the war. It should
also be noted that Pašić’s closest
allies and also ministers in his
administrations were Milovan
Milovanović, Stojan Protić, and
Lazar Paču, all of whom openly
advocated Yugoslavism in the decade
before the war (Milovanović 1894,
1895; Stojanović 2003: 11).
Several other ministers widely
assumed to be opponents of
unification also made public
statements supporting such a state,
even if they had minor reservations.
Večernje novosti, identified with
anti-Yugoslav sentiments as noted
above, therefore serves nicely as
the major source for this article.
The tabloid provided enough coverage
of everyday events to suggest the
“spreading of Yugoslav air.” Stojan
Novaković, leader of the Progressive
Party, argued unambiguously in
Pravda: “let us unite, unite the
hearts of the man by the River Timok
and the one in Gruž on the Adriatic
Sea, the one from Skadar on the
Bojana and the one on the Morava,
the one on Una and the one on the
cold Vardar.”30 Even Pijemont, the
paper of the Black Hand militants,
which most closely identified with
promoting Greater Serbia, also sided
with the concept of a broader
unification: “Serbs and Croats
should not only officially be
considered one nation, but we should
also regard Bulgarians and
Slovenians their closest brothers,
while striving for unification or an
alliance between these fraternal
tribes should be the only Serbian
national policy.”31
These and many other articles,
statements, and speeches show that
across the political spectrum, from
Social Democrats who advocated a
Balkan federation, to independents
on the left, to at least some of the
ruling Radicals and the right-wing
Black Hand, the Yugoslav idea had in
the last prewar decade become
commonplace in Belgrade politics.
Tabloid papers are an appropriate
source for this study because, in
addition to basic information, they
also carried “gossip” to spice up
the bare details. In reporting local
news they often listed and commented
on the individuals who participated
in the events or belonged to the
organizational committees. We can
thereby track the social structure
of public life and see the role of
certain social groups and
occupations. Lists of organizers and
participants indicate that high
government officials supported the
meetings of “Yugoslavs.” By their
presence at these events, they
brought authority and at least
promised official support. The 1904
coronation ceremony was entirely
dedicated to Yugoslavism and spoke
unequivocally of the Karađorđević
dynasty’s support for the idea. At
other events too, even those
characterized as popular
entertainment, one could frequently
read in the papers that
representatives of the Crown were in
attendance, even when this was a
free concert for the people in
Kalemegdan.32 The city administration
for its part supported such
ceremonies, the municipal president
delivering a speech at the opening
of the Yugoslav ceremony when the
Zvon choir from Ljubljana33 came to
perform. As this tabloid reported,
the concert at the National Theatre,
apart from the representatives of
the Crown, was attended by the
diplomatic corps, giving it some
suggestion of international support.34
A sizeable number of “ordinary”
people moved through civil society
into the public arena, bringing
together different levels of
activity, where they placed their
private social position in the
service of a public one. They also
brought these public interests back
to their homes, social circles, and
families, thus linking the public
and private spheres and spreading
ideas through their everyday
discussion.
The organizers and lists of
participants serve as a guidebook
for tracking the national movements
and their advocates, combining
precisely the social groups
considered crucial for wider
popularization. A good example is
the first official visit of
Belgraders to Ljubljana, which as
noted above could have included as
many as 130 people. The organizers
came from the capital’s social and
intellectual elite. The president of
the committee was Jovan Cvijić, the
famous geographer and ethnographer,
one of the most ardent advocates of
Yugoslavism and the idea of a deeper
Dinaric connection among the South
Slavs beyond language or culture.
Also attending was Vladislav
Ribnikar, owner and editor-in-chief
of the leading independent daily
Politika. In addition to leading
scholars and journalists,
participants also included state
officials and a wealthy merchant,
Marko Vuletić. An advertisement
identified his store on the
fashionable Knez Mihailova street in
the city center as the place to
register for joining the trip.
Students who frequently organized
joint events also played a part in
disseminating this sense of common
South Slav identity. Bosnian visits
to Belgrade were prominent here.
Their day trips began each day at
the main university building,
indicating that its administration
also supported the independent
student movement.35 The organization’s
leadership was structured to feature
a Serbian female student as
president and a male student from
Mostar, Đihić, as vice president.
Newspapers emphasized that the
president, Ljubica Stakić, was
studying mathematics, reflecting
both intelligence and emancipation.
By this time, the University of
Belgrade took pride in its female
enrollment as a sign of
modernization.36
There were also trips for students
from the interior of Serbia, like
the one from the Kraljevo School of
Agriculture and Animal Husbandry.
They traveled with their teachers to
Zagreb, where they toured the city,
visited a museum, and farms. In
Križevci they were welcomed by the
local Agricultural School, and then
proceeded to Ljubljana.37 This rural
interaction was important not only
for connecting people from the
peasantry, the largest part of the
South Slav population, but for the
attention paid to it the Belgrade
press.
Emotions and Politics
The Belgrade tabloids often
“flavored” their coverage of events
with attention to the aroused
emotions of visitors and an ardent
audience reaction. The first major
visit of Croatian artists, at the
coronation of 1904, saw coverage
emphasizing the great excitement
that ensued. The promenade concert
at the National Theatre, with King
Peter and Crown Prince George
attending, prompted euphoric reports
that celebrated the excited
audience. “The emotions of every
listener were awakened and rattled,
and these feelings did not abate
until long after the audience left
the theatre. The theatre was full,
not a single empty seat, mostly
filled with Yugoslav-minded youth.
Excitement, fervor, freshness,
intelligence, and youth, and many
other things beautiful, ideal, and
richly enchanting—along with a
discussion about major, significant,
and lofty ideas—came to our National
Theatre last night to delight those
who enjoy Yugoslav art and
charismatic artists.” According to
the same article, the audience was
hugely impressed by the Oblic choral
society of Belgrade when they sang
“Slavia,” after which “the audience
experienced a real emotional storm
and responded with deafening
applause.”38
Various guest appearances by
Croatian artists prompted more press
comment on the mood in the capital’s
streets. Note the reaction after the
visit of “our beloved guest and
artist, Ms. Krnjić,” a Croatian
actress.39 As recorded in Večernje
novosti, a farewell event was
organized in the National Theatre
Square to see her off to Zagreb:
“When Ms. Krnjić appeared at the
door after the show, excited young
people who waited to see her broke
into enthusiastic cheers: ‘Long live
Ms. Krnjić.’ … The cart was drawn by
enthusiastic young people, and all
around it from hundreds of throats
came the cry: ‘Long live Sadoma!
Long live Ms. Krnjić.’” Similar
reactions followed the visit of Nina
Vavra, a Zagreb actress who came to
the National Theatre in April 1908,
causing an outpouring of warmth from
a newspaper reporter: “Again she
delivered her lines clearly and
beautifully in her southern accent,
and she was simply a delight to
listen to.”40 As a darling of
Belgrade’s critics and audiences,
Nina Vavra signed an exclusive
contract with the Belgrade Theatre
the following year.41
A highlight of this cooperation was
the visit of the Zagreb Opera to
Belgrade in the spring of 1911. Its
performances were so much
appreciated that they gave 16
performances instead of the planned
six. They presented the works of
Smetana, Tchaikovsky, Bizet, Verdi,
Puccini, and Albinoni (Batušić 1969:
507), prompting the manager of the
National Theatre, Milan Grol, and
the Zagreb manager to begin
negotiations concerning regular
guest appearances and lasting
cooperation.42 These performances were
cut short by the Balkan Wars that
began the following year. Večernje
novosti, otherwise regarded as close
to the deposed Obrenović dynasty and
the Progressives, and accused by
some of having an anti-Yugoslav
attitude, carried day-to-day reports
on the visit of more than 120
artists. Writing about operatic
guests’ appearance, the newspaper
said that “the visit of our
fraternal Croatian opera captivated
Belgraders,” whom they advised not
to doubt “that everything stated in
these dense lines comes from sincere
hearts, as sincere as last night’s
deafening cheers.”43 The performance
played before a full house, while
reviewers concluded that “the visit
of the Croatian opera can be
considered a joyous occasion for
Belgrade.”44 This was just part of the
general atmosphere which emphasized
fellowship with other South Slavs as
supported by some Serbian officials,
if not the Prime Minister and his
circle. But for him, Serbian
officials and the entire opposition,
Serbia was to serve as an
Italian-style Piedmont for unifying
all South Slavs and not just Serbs.
Tabloids such as this one also
reported on the practice of
welcoming guests and seeing them off
at the train station. The hosts
often welcomed guests at the nearest
Austro-Hungarian town of Zemun, from
where they brought them by boat,
often accompanied by a musical band,
to Belgrade.
One particularly emotional occasion
was the arrival of visitors from
Tuzla, led by Smail-aga Ćemalović, a
Bosnian Muslim graduate student from
Herceg Bosna.45 The guests were first
welcomed in Zemun and then
ceremoniously brought to Belgrade.
At Zemun, the waving of
handkerchiefs and hats began from a
great distance, while at the
Belgrade train station the welcome
was both massive and festive.46 The
coverage repeatedly emphasized the
large attendance at the events held
in the Tuzlans’ honor, adding that
“by witnessing the numbers attending
their performances, our esteemed and
dear guests could tell how we
respect and cherish them.”47 The
organizers were also thanked when
they “wholeheartedly welcomed and
escorted our Sarajevan sisters and
brothers,”48 and then gave them a
send-off from Belgrade that was
“magnificent and enthusiastic.”49 It
was reported that individual
citizens in Belgrade in their
enthusiasm wanted to give a personal
contribution to newly established
relations and emotions. Many of the
Belgraders “who met the members of
Sloga last winter sent their
greetings to Sarajevo by a new means
of communication, the telegraph.”
Most importantly, it was the
Belgrade press that not only
described the Yugoslav atmosphere of
numerous festivities, send-offs, and
welcoming receptions, but also
actively participated in the
creation of this new sense of
community by anticipating an
imaginary union within a future
South Slav state. There was no
mention of Greater Serbia.
Conclusion
These initial results suggest that
the Yugoslav idea was much more a
part of the lives of the urban elite
and ordinary residents in Belgrade
before the First World War than
previously thought. As noted
initially, further research is
needed, but even this snapshot of
tabloids and some other press
coverage suggests that a “Yugoslav
sentiment” had spread to many
segments of society, from audiences
attending cultural events to
innkeepers’ associations to
agricultural school students. This
data calls into question the
hypothesis that Yugoslavism never
went through all the stages of
Hroch’s well-known periodization of
national movements (1985). It began,
as predicted in Stage A, with
“awakened” intellectuals. In the
case of Serbia, however, practical
political support for Yugoslavism,
especially from the ruling party and
its leadership, as predicted in
Stage B cannot be demonstrated. But
the wider popular support
anticipated in Stage C, which spread
from the urban elite and the press
to the Belgrade public, does
nonetheless seem to have taken hold.
The evidence presented here calls
into question the claims that
pre-1914 Yugoslavism never “reached
the people” (Djordjević 1974: 14).
This article suggests instead that
the idea was more deeply and widely
accepted than previous, largely
political scholarship has
acknowledged. Here cultural history
and the social history of everyday
life have more contributions to
make.
If we accept and expand on these
conclusions them with additional
research, we could perhaps better
understand the recent Yugo-nostalgia
in many parts of the former
Yugoslavia, again mostly in popular
culture. We may in the process find
support for the hypothesis that
Yugoslavism was stronger than either
of the two Yugoslav states,
outliving them both. This theory
would challenge post-1989 notions of
Yugoslavia as an artificial creation
from the start rather than two
states created after two World Wars
and burdened with their
consequences.
Bibliography
Batušić, S . 1969. “Gostovanja
Narodnog pozorišta u Zagrebu”
[trans]. In Jedan vek Narodnog
pozorišta, pp–pp. Belgrade: Narodno
pozorište.
Djokić, D, ed. 2003. Yugoslavism:
Histories of a Failed Idea,
1918–1992. London: Hurst and Co.
Đorđević, D. 1974. “Yugoslavism:
Some Aspects and Comments.”
Southeastern Europe 1, no. 1:
192–201 .
Gaćeša, N, LJ Mladenović-Maksimović,
and D Maksimović. 1993. Istorija za
8. Razred [trans]. Belgrade: Zavod
za izdavanje udžbenika.
Habermas, Jürgen. 1969. Javno
mnjenje: Istraživanje u oblasti
jedne kategorije građanskog društva.
Belgrade: Kultura . German original:
1962. Strukturwandel der
Öffentlichkeit: Untersuchungen zu
einer Kategorie der bürgerlichen
Gesellschaft. Neuwied: Luchterhand.
Hroch, Miroslav. 1985. Social
Preconditions of National Revival in
Europe. New York: Columbia
University Press.
Jovanović, M et al. 2005. Moderna
srpska država: Hronlogija 1804-2004
[trans]. Belgrade: Historijski arhiv
Beograda.
Janković, D. 1973. Srbija i
jugoslovensko pitanje 1914-1915
[trans]. Belgrade: Institut za
savremenu istoriju.
Lempi, Džon R. 2004. Jugoslavija kao
istorija: Bila dvaput jedna zemlja.
Belgrade: Dan Graf. English
original: Lampe, John R. 1996.
Yugoslavia as History: Twice There
Was a Country. Cambridge: Cambridge
University Press.
Marković, L. 1935. Jugoslovenska
država i Hrvatsko pitanje 1914-1932
[trans]. Belgrade: Prosveta.
Milovanović, M. 1894. Naša spoljna
politika [trans]. Belgrade:
Čitaonica.
———. 1895. Srbi I Hrvati [trans].
Belgrade: Čitaonica.
Protić, S. 1911. Hrvatske prilike i
narodno jedinstvo Srba i Hrvata
[trans]. Belgrade.
Pašić, N. 1995. Sloga Srbo-Hrvata
[The harmony of Serbo-Croats].
Belgrade: Stubovi kulutre.
Rusinow, D. 1990–91. “To Be or not
to Be? Yugoslavia as Hamlet.” Field
Staff Reports, no. 18: 1–13.
Stanković, Đ. 1984. Nikola Pašić,
saveznici i stvaranje Jugoslavije
[trans]. Belgrade: Nolit.
———. 1985. Nikola Pašić i
jugoslovensko pitanje [trans].
Belgrade: BIGZ.
Stojanović, D. 1997. Nikola Pašić u
Narodnoj skupštini, 1903-1914
[trans], bk. 3. Belgrade: Službeni
list.
———. 2003. Srbija i demokratija
1903-1914: istorijska studija o
“zlatnom dobu” srpske demokratije
[trans]. Belgrade: Udruženje za
društvenu istoriju.
———. 2008. Kaldrma i asfalt,
urbanizacija i evropeizacija
Beograda 1890-1914 [trans].
Belgrade: Udruženje za društvenu
istoriju.
|